Tag Archives: brewers

The Pub Chain: Courage

The idle traveller around London is still frequently exhorted to “TAKE COURAGE” by pubs (fig. 34), and even occasionally other buildings which retain their old signage. This is, of course, no mere public-spirited advice; it is advertising. Where nowadays the imperative has been hijacked by Fuller Smith Turner’s brewers and amended to “Take Pride”,1 the original harks back to the brewery firm founded by John Courage in 1787.

The Amersham Arms (New Cross SE14)
Figure 34. The Amersham Arms (New Cross SE14).

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